Why 500+ Modular Switch Dealers Trust Vinayak Electricals

What modular switch dealers need from a brand

A modular switch dealer sells other people’s products under his own name. When a switch fails, the customer walks back to his counter, not to the factory. So the brand a dealer stocks has to do four practical things: cover most of a customer’s list, carry a price the customer can see, arrive when promised, and hold up after it is fitted.

We have made switches, sockets, plates and related products in Mumbai since 1995, and more than 500 dealers across India now stock them. This article sets out what they get from us, with numbers taken from our current catalogue rather than from adjectives. If you want the steps to open an account, those are in our guide on how to become a dealer or distributor, linked further down.

Why do modular switch dealers choose a manufacturer brand?

Modular switch dealers choose a manufacturer brand because they buy from the people who make the product, so the range, the printed price and the quality stay the same from one order to the next, questions about a product can be answered at the source, and a faulty item can be traced back to the batch it came from.

A trading brand can relabel whatever is available that season. A manufacturer is tied to its own tools, moulds and assembly lines, which is why its codes stay stable and its replacements match what was fitted last year. For a dealer that means fewer returns and fewer arguments over a module that does not match the rest of the board.

Before stocking any brand, dealers commonly check the same short list: range breadth printed MRP supply checkable marks plate fit electrician demand. The rest of this article takes each in turn for our own range.

If you are comparing the business case rather than the brand, we have written separately about how switch and socket dealer margins work and what an electrical dealership costs to open.

Our range, by category and series

“2000+ products” is our company figure: it counts every colour, finish and rating a customer can buy. For a dealer, what matters is which categories that covers. Across our lines we make modular switches sockets plates back boxes dimmers and regulators MCBs and isolators distribution boxes LED lights lamp holders spike guards bells, and we sell VIYONA wire. The chart shows how far the MRPs run inside five of the categories a switch counter sells most.

Breadth matters more than any single total. One order can cover most of a new flat’s wiring list, from the back boxes and switches to the MCBs and LED lights, so a customer does not leave to find the missing piece elsewhere. Browse it on the products page or in the e-catalogue.

KEMPS, VIZA and VIYONA: what each line covers

Customers do not all walk in with the same budget, so we make three brands. KEMPS is a modular range with switch lines named PEONY DAISY ORCHID VINCA ASTER, in white and grey, plus sockets, jacks, regulators and four plate designs. VIZA is a modular range with switch styles such as Piano Royal Sumo Air, the VIZA Black series in matt black and grey, and most of our plate designs and back boxes. VIYONA covers switches, sockets, lamp holders, plug tops, spike guards, flex boxes, bells, our 10kA MCBs and distribution boxes.

At MRP, VIYONA’s basic 1 way switch is ₹22 and KEMPS’ is ₹68, so one counter can answer three kinds of buyer without sending anyone to a competitor. Our guide to the KEMPS, VIZA and VIYONA series explains which line suits which job, and the KEMPS modular range and VIZA modular range pages show the modules themselves.

Plates that fit all major modular systems, with a 5-year warranty

Plates are where a customer’s eye goes, and where a dealer loses sales if the plate does not suit the modules already on the wall. Our plates are compatible with all major modular switch systems, carry a 5-year warranty, and are UV-protected so they do not turn yellow. The catalogue lists 14 named plate designs across KEMPS and VIZA, most made in sizes from 1M to 18M.

A spread from ₹55 to ₹380 for the same 1M opening means the plate, not the switch, is usually what moves a customer up a price band. Designs such as VIZA GLASSO glass-finish plates and KEMPS PEONY plates sit at the top; VIZA DECORE is the entry point. Our explainer on modular plate sizes helps when a customer is unsure whether a board needs a 6M or an 8M plate.

Why printed MRP helps a dealer sell

Every product in our catalogue carries a printed MRP, and we keep those MRPs current. At the counter this does two jobs. The customer can see the price is not invented on the spot, and the dealer can offer a price below MRP knowing exactly where the ceiling is.

A few examples a customer is likely to ask about: the KEMPS K101 10AX 1 way switch is ₹65, the KEMPS K207 USB charger socket is ₹750, the VIYONA 401 6–32A single pole MCB is ₹145, and the KEMPS K301 1M ORCHID plate is ₹102 in white. A customer can check each of those in the catalogue or on the KEMPS switches and sockets page.

For customers who want to budget a whole board before they visit, our modular switch board price guide adds up complete boards at MRP. Check the date on any older printed price list a customer brings in, and quote from the current catalogue.

One Mumbai works, 100% in-house

Everything we sell is made at our Mumbai works in Marol, Andheri East, with our head office also in Mumbai. We have no second plant and nothing outsourced: manufacturing, assembly, testing and packing happen under one roof, and have done since 1995.

For a dealer, one works means one standard. A module bought this year is made on the same lines as the one fitted three years ago, so a replacement looks and fits like the original. When a question comes back from the field, it goes to the people who made the part, not to a middleman who has to ask someone else.

Our article on how we make 2000+ products walks through the works in more detail. Supply timing depends on the product and the order size, so ask our team for current availability before you promise a date to a customer; we would rather give you a real date than a hopeful one.

ISO 9001:2015 and the marks a customer can check

We are ISO 9001:2015 certified, which covers how we run manufacturing and quality checks. Every product goes through the same five steps: raw material selection, in-house manufacturing, assembly with checkpoints, functional and safety testing, then final inspection and packing. Our quality process article describes each step.

Product marks matter more to a customer, because they can be checked. The catalogue prints them next to the products:

IS/IEC 60898-1 and licence number CM/L-2544151 beside our VIYONA 10kA MCBs. ISI mark on the VIYONA 151 and 152 16A switches. IS 10322 and IS 16102 with registration numbers beside our LED panels and lamps, and IS 15885 beside the LED drivers.

Our guide on how to spot a fake ISI mark shows how to look up a licence number, which is worth doing for any brand you stock, including ours. Verify the licence rather than the logo.

Box quantities, HSN codes and colours

Small details decide whether a range is easy to stock. Our catalogue prints a box quantity for every code, so you can order in whole boxes: KEMPS 1M switches come 20 per box, 2M switches 10 per box, KEMPS plates 10 per box up to 12M and 5 per box for 18M, VIYONA 10kA single pole MCBs 12 per box.

The HSN code is printed next to each product group, which saves time on GST invoices: 85365020 for switches, 85366910 for sockets, 85389000 for plates and boxes, 85362030 for MCBs and 94051090 for most LED fittings.

Colour is handled by code, not by a note on the invoice. Each KEMPS switch has a white code and a grey code: K101 is the white 10AX 1 way switch and K501 the grey one. Separate codes mean the right colour arrives without a follow-up phone call.

If a customer asks why a heavy appliance needs a different socket, our 6A vs 16A socket guide explains it in plain language you can hand over at the counter.

VINAYAK KONNECT, for the electricians who bring customers

In this trade the electrician often chooses the brand, and the customer follows. VINAYAK KONNECT is our loyalty programme for electricians, dealers and distributors: members earn on every purchase and redeem against rewards, which can mean savings, gifts or prizes.

It runs as an Android app on Google Play. For a dealer, the useful part is simple: electricians who are members have a reason to keep asking for our range, and they buy it from the counters that stock it.

Our article on how VINAYAK KONNECT works for dealers, distributors and electricians covers joining and redeeming. Check the app for the current rewards, since those are set in the app, not in this article.

Vinayak Electricals, Mumbai: where our dealers are

Vinayak Electricals is a Mumbai manufacturer, and our only site is here: the works at Marol, Andheri East and our head office. Our products reach the rest of the country through 500+ dealers, in cities including Mumbai Ahmedabad Delhi Bengaluru Chennai Hyderabad Pune Kolkata and many smaller towns.

Those are dealer locations, not branches of ours. Customers buy by phone, from a dealer, or by visiting us. We do not sell online, which keeps the counter as the place where a customer gets advice, sees the finish and buys.

To find a dealer near you, or to ask about stocking our range in your area, use our contact page. If you are ready to apply, the guide to becoming a Vinayak dealer or distributor sets out the process.

What should a dealer ask a modular switch brand before stocking it?

A dealer should ask a modular switch brand where it makes its products, how much it lists in the categories he sells, whether every item carries a printed MRP, which licence numbers can be checked, how its plates fit other brands’ modules, and what it does for the electricians who send customers to his counter.

Put those as plain questions and the answers sort brands quickly:

Where is it made? How deep is each category? Is the MRP printed? Which licence numbers? Do the plates fit other modules? What warranty on plates? Is there an electrician programme?

Vague answers tell you as much as clear ones. For how imported stock compares from a dealer’s point of view, see why dealers prefer Indian-made electrical products.